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0402 058 160 felicity@wwdad.com



Where form follows function

Content Development | Web Solutions | E-Learning


I provide awesome & affordable web design to individuals, small business and not for profits.  I love people with a story, businesses that are unique, not for profits with soul and anyone willing to give it a go.

I believe that beautiful websites can be functional, affordable and accessible to everyone.

What I Do

I share my experience from 30 years in business, education and community development with my client’s vision to bring affordable web design and moodle content management systems that work for my client’s business.

I love coming alongside my clients and helping them develop content and web solutions that is representative of who they are and what they do.  I believe in solutions that fit with what my clients need, not with my ego.  From basic blogs to full blown eCommerce sites, I offer affordable website solutions for all.

Small and Focused

Playford Web Solutions is a small web design and content management business based in the Adelaide Hills created by Felicity Playford working in collaboration with designers, hosts and specialists..  Delivering quality service and support is at the heart of everything I do and while I love the design component of my work I never lose sight of my ethos that form follows function.


I work closely with a network of friends who are experts in graphic design, copy writing, hosting, photography, SEO, AdWords and Social Media.  My main focus is to design and build websites and moodle content management systems and by collaborating in this way I can connect you with the exact specialization that you need.

Web Design and Development

A website should be more than just a pretty face.  It has to clearly state your purpose, be intuitive and user friendly, and must be responsive so that it looks and works great on all devices.  I produce clean, modern, mobile websites using wordpress to make my customers successful on the web.

Affordable Websites and Support

I know most people are on a budget.  I design my websites to suit your budget, and then I tailor the training and support so that you can control ongoing costs.  I love it when our clients gain control of their site and we only catch up once a year to celebrate their successes.

Hosting and Support

I offer various hosting options and will tailor them to meet your needs.  From simple site hosting where you are comfortable managing your site security, updates and plugins to full hosting where I do all this and look after your google business account.  Talk to me about what you are comfortable to do your self and we will work out the best option for you.

Sometimes I'd rather be sailing!

Services I Offer


You have a beautiful new website, but what if you want to make changes to it?  I offer affordable support so that you can be assured that when you want to change your content, update your site or major design modifications the process will be seamless.


The eCommerce economy is growing and expected to continue it’s upward trajectory and rapid growth.  I help clients in retail and in business develop their eCommerce sites and strategy to get the best results they can.


I want you to hold the keys to your website.  It’s why I provide affordable training so that you can control your site making changes to content and keeping it updated as you want to.  I provide training at your site and then am on call for when you forget or want to try something new.

Social Media

Web solutions are more than having a fantastic website.  I work with clients to develop cohesive social media platforms, electronic newsletters and campaigns to maximise web presence.


I develop websites in WordPress, the most widely used content management system in the world because it is flexible, easy to use and open source.  All my websites are mobile-optimized making the sites a pleasure to use whether on a mobile device or a desktop computer.


It’s hard to imagine, but your website will be fun.  I love building them and I love working with you in whatever way best suits your business so that you have fun too.

Now that you know who we are and what we do... how can we help you?